You’ve created a blog. You write about the things you are passionate about. You pour your heart and soul into each blog post. All of these things come naturally to you and it’s a great foundation to build your blog upon. Although, once your blog is up-and-running, you must figure out which techniques are the most effective to increase organic traffic onto your site.
You want people to flock to your blog naturally; you don’t want to feel like you’re forcing people to visit your blog. You want to create content that is insightful, helpful, and interesting that your visitors just keep coming back for more. That’s why utilizing techniques that organically draw people to your blog, like a moth to a flame, make your blog traffic far more sustainable and achievable in the long-term.
You shouldn’t just crave blog traffic; you want organic traffic. This term is used to describe your visitors who have landed on your blog NOT as a result of paid advertisements, but through a search engine like Google or Bing. This deals with SEO, or how you rank in the search engine by using keywords. Bloggers should strive for this kind of traffic. Here are 10 ways to get organic traffic to your blog:
1. Don’t be afraid to learn about and implement SEO
SEO, or search engine optimization, is the process of how visible or invisible your website is when appearing on a search engine. Instead of paying for your website to appear first when searching for something on Google, for example, the utilization of certain keywords and phrases naturally place your website at the top of the search. When you buy blog posts, you are taking some of the pressure off of your shoulders to make sure you are implementing the correct keywords used for proper SEO.
2. Target to an audience who shares
If you want to create more traffic to your blog, focus on creating content that is aimed at those who enjoy sharing on social media. Create “shareable” content — you may want to create a video that gets a touching message across, an infographic that resonates with visual learners, or a picture describing a current event in a way that many people can grasp. The more people share your content throughout social media, the more people will come into contact with your blog.
3. Find out where your audience already is
Don’t reinvent the wheel; find out where your target audience is already hanging out on the web and create content tailored to these places. For example, websites, social media, forums, and other web communities can give you insight to what your target audience is talking about on the web and where they are spending their time. Continue the conversation in your blog.
4. Enable subscriptions
Some blogging websites allow you to enable subscription features to increase traffic back to your website over the long term. Placing buttons on your blog encouraging visitors to sign up via feed or email to expose them to more of your content for them to enjoy.
5. Pay attention to analytics and your results
Installing analytics into your blog and keeping track of who is visiting your blog, what kinds of posts are receiving the most attention, and how many new visitors you’ve gained within a period of time can help you figure out which types of content are helping you the most.
6. Reference your own website
Making hyperlinks in your blog posts and referencing previous articles that you have posted can help increase more organic traffic to your blog. Also, place references in your blog posts from other bloggers as well. Placing links within your text can create a cycle of traffic among a visitor and your blog.
7. Start utilizing guest blogging
Whether a guest is featured on your website or you are featured on others, guest blogging is a great tactic to get your blog noticed! Reaching out to a blogger that may have more traffic than you, or shares a similar target audience, can result in success for your website’s organic traffic. Be persistent when asking other bloggers to appear on their blog and don’t be afraid of the word “no,” keep trying until it works!
8. Make your email two-way communication
In your emails, make sure that your signature is approachable and allows for open conversation with your visitors. Ask your visitors to let you know what they think of your content!
9. Use surveys
Your audience is the most important thing to consider when trying to achieve ongoing organic traffic to your blog, so ask them what they like! Use surveys and record the results to see what types of content are the most sustainable.
10. Consistency is key
Organic traffic takes a while to create. Be consistent and persistent and your blog will succeed!